The Facebook Ad Library makes competitive analysis easy as you can see all the ads your competitors are running. This is called competitive analysis and it’s a great way to learn from others in your industry.

One of the best ways to figure out what you should be doing is to look at what your competitors are doing. Okay, so now you have the data, but what does it mean? Let’s explore some of the ways you can use this data to improve your own Facebook ads. Once I click Enter, I’ll be able to see every ad Hootsuite has run in Canada over the last 7 years, as well as the date it was published, the ad type used, and more. If I’m a marketer interested in the kinds of ads Hootsuite is running in Canada, I’ll input: Canada, All Ads, and Hootsuite as my keyword. You can also use brand names in the keywords box to find ads from your competitors.

To access the Facebook Ads Library, visit /ads/library/ and select your location, category, and keywords.

The Facebook Ads Library was designed to be user-friendly and accessible for everyone, from first-time Facebook advertisers to experienced professionals. How to use the Facebook ad library to make your ads better Creative inspiration for future advertising.Transparency for political ads and lobbying.Ability to see ads from around the world.Some of the best features of the Facebook Ad Library include: You can use it to see what your competitors are doing, get ideas for your own campaigns, and track your progress over time. The library was originally created in response to Facebook’s 2016 political ad controversy to improve transparency.įor marketers, the Facebook Ads Library is a gold mine of information. Well, for consumers, the ad library offers a way to see what Facebook is up to. The library includes information on who created the ad, when it was published, and what kind of creative accompanied it.Īny published Facebook ad will be shown in the ad library for up to 7 years. The Facebook Ad Library is a searchable database of every active ad on Facebook. The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Facebook advertising cheat sheet for 2022.

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